News

Introducing Farai Madziva

VP of Sales & Chief of Staff

A big welcome to our new team member

Farai Madziva


Farai Madziva joins KB Farms after holding the positions of CEO & Director at The New Forests Company in East Africa, where he was responsible for driving revenue, sales and all facets of the business. Prior to that he spent 16 years in the flower business in Kenya and Holland as a GM for Harvest Flowers Ltd. Previously he worked for Langmead Farms in England as a production manager for salad crops. Farai holds an MBA from the Royal Agricultural University in the United Kingdom, a BS in Agriculture & Land Management as well as a certificate in Marketing Implementation Mix from the IE Business School. Farai started his floral career as a rose grower and graduated to operations management, post-harvest technologies, value chain management, sales and business development. He believes in building strong B2B partnerships and providing his customers with outstanding service.

Other Posts

Uncategorized

KB sponsors Petal It Forward in Salinas

KB Farms partnered together with Taylor Farms and Sakata Seed America in participation of the Society of American Florist’s Petal It Forward flower giveaway event in Salinas, CA.

KB Farms partnered together with Taylor Farms and Sakata Seed America in participation of the Society of American Florist’s Petal It Forward flower giveaway event in Salinas, CA. The joy of the work we do growing flowers since 1948 was felt as we saw the many smiles and happiness the flowers gave. It was so beautiful to see our flowers bring such joy and happiness and this is the reason why we do what we do.

Sustainability

Exploring a Solar Future

February 9, 2016

We are committed to sustainable energy. As a result, we have partnered with Jacobs Farm and Soliculture to test greenhouse solar panel technology. An important step into a renewable future.