Introducing Farai Madziva

VP of Sales & Chief of Staff

A big welcome to our new team member

Farai Madziva

Farai Madziva joins KB Farms after holding the positions of CEO & Director at The New Forests Company in East Africa, where he was responsible for driving revenue, sales and all facets of the business. Prior to that he spent 16 years in the flower business in Kenya and Holland as a GM for Harvest Flowers Ltd. Previously he worked for Langmead Farms in England as a production manager for salad crops. Farai holds an MBA from the Royal Agricultural University in the United Kingdom, a BS in Agriculture & Land Management as well as a certificate in Marketing Implementation Mix from the IE Business School. Farai started his floral career as a rose grower and graduated to operations management, post-harvest technologies, value chain management, sales and business development. He believes in building strong B2B partnerships and providing his customers with outstanding service.

Other Posts


Farai Madziva joins CCFC Promotions Committee

January 8, 2019

Farai Madziva, vice president of sales and chief of staff for Kitayama Brothers, has joined the California Cut Flowers Commission’s (CCFC) Promotion’s Committee.


Happy Holidays From KB Farms

December 24, 2018

Happy Holidays from everyone at KB Farms! We had an awesome year in 2018 and are looking forward to more great things in 2019.


Handing out bunches of smiles with Petal It Forward

Hitting the Streets of Monterey to Hand out Flower Bouquets in the National Petal it Forward Program

KB Farms participated in Petal it Forward and hit the streets on Monterey to hand out free bouquets of flowers to people around town. The program that was a nationwide effort brought smiles to everyone involved.