Introducing Farai Madziva

VP of Sales & Chief of Staff

A big welcome to our new team member

Farai Madziva

Farai Madziva joins KB Farms after holding the positions of CEO & Director at The New Forests Company in East Africa, where he was responsible for driving revenue, sales and all facets of the business. Prior to that he spent 16 years in the flower business in Kenya and Holland as a GM for Harvest Flowers Ltd. Previously he worked for Langmead Farms in England as a production manager for salad crops. Farai holds an MBA from the Royal Agricultural University in the United Kingdom, a BS in Agriculture & Land Management as well as a certificate in Marketing Implementation Mix from the IE Business School. Farai started his floral career as a rose grower and graduated to operations management, post-harvest technologies, value chain management, sales and business development. He believes in building strong B2B partnerships and providing his customers with outstanding service.

Other Posts


KB Farms Supports International Women's Day

March 8, 2016

To celebrate International Women's Day, the staff at KB Farms spread out across Santa Cruz County and donated Gerbera Daises to women in need of a colorful boost.


Exploring a Solar Future

February 9, 2016

We are committed to sustainable energy. As a result, we have partnered with Jacobs Farm and Soliculture to test greenhouse solar panel technology. An important step into a renewable future.