Introducing Farai Madziva

VP of Sales & Chief of Staff

A big welcome to our new team member

Farai Madziva

Farai Madziva joins KB Farms after holding the positions of CEO & Director at The New Forests Company in East Africa, where he was responsible for driving revenue, sales and all facets of the business. Prior to that he spent 16 years in the flower business in Kenya and Holland as a GM for Harvest Flowers Ltd. Previously he worked for Langmead Farms in England as a production manager for salad crops. Farai holds an MBA from the Royal Agricultural University in the United Kingdom, a BS in Agriculture & Land Management as well as a certificate in Marketing Implementation Mix from the IE Business School. Farai started his floral career as a rose grower and graduated to operations management, post-harvest technologies, value chain management, sales and business development. He believes in building strong B2B partnerships and providing his customers with outstanding service.

Other Posts


Kathy Lusardi Retires

April 2, 2019

On April 1st this year, Kathy Lusardi retired after spending over 11 years at KB as one of our top sales representatives. On behalf of Kitayama Brothers and myself, I want to thank Kathy for all her efforts and work on KB’s behalf.


Women's Day


KB Farms is dedicated to uplifting and empowering all of the women in our lives. Women's day is just one of 365 days that we are dedicated to this message.


Farai Madziva joins CCFC Promotions Committee

January 8, 2019

Farai Madziva, vice president of sales and chief of staff for Kitayama Brothers, has joined the California Cut Flowers Commission’s (CCFC) Promotion’s Committee.